Changes Introduced by the Ottomans to Arab Urban Life Essay

Changes Introduced by the Ottomans to Arab Urban Life - Essay Example The Chronicle and the Muslim courts record document that are the relocation of the aesthetically distasteful industries in the city, and above all, the tanneries as the population spread beyond the old wall. For the same reason, cemeteries and mosques sprang out in areas where even none had ever existed (Hathaway and Barbir 145). Public baths also increased in the number, thus indicating the larger concentrations of the people in the broader expanse of the territory. The court note, in addition, settled disputes within the new neighborhoods, property purchases, non-Muslims, and some merchants living in the neighborhoods where they were formally unrepresented. This indicates some positive demographic shift in the urban areas. Another change that was introduced in the urban was the improved marketing. The constructions of gathering places like the mosques brought together people, which in turn resulted in the exchange of good and services (Hathaway and Barbir 139). The construction of the stalled building also attracted more merchants who brought in different goods for sale, since it was easy for them to store their merchandize and find a place to live. Besides, as it was before the era of Ottoman, Muslims never lived near the Christians or other groups of people. However, during the Ottomans era, they are seen to at least move closer and even stays near their neighborhoods. This is some of the changes that were introduced in the urban. Respect within the residential quarters and the people security indicates other critical changes that were introduced (Hathaway and Barbir 144). As seen, the quarters are squeezed only separated by the wall but every one respected his or her neighbor’s property. Besides, the union was also among changes that were introduced. Merchants would walk and cluster together in the neighboring home to the marketing center, and will comfortable welcomed (Hathaway and Barbir 140). From the

War of Talent in Globalization Essay Example for Free

War of Talent in Globalization Essay Today, with a number of changes taking place in the world, one thing has become a clear reality that countries have changed their policies and criterion because of increasing waves of international competition. Talent hunt on the international scale is something almost every single nation, especially the developed world, is conscious of. The competition to hunt talent for the local economy is so remarkable that countries like Germany, famous for its tradition phobia for immigration, have shown inclination to attract foreign people to their country. Moreover, countries like China and Korea have started working in the same direction. Australia and Canada can be placed in the first row of the race, though. This hunt for talent has become very swift in the present times though it is not something new. According to David (2006) around 70% professionals working in science and engineering department of U. S. are natives of non-OECD (Organization for Economic Cooperation and Development) countries. Additionally, a great portion of expatriate professionals that come to the OECD are from developing countries. About half of the total students in OECD countries are from the developing world. It is estimated that almost in every 10 tertiary educated grown-ups, who was born in the developing world, was living in U. S. Australia, Canada, or Western Europe in the year 2001. As shown by studies of World Bank and IMF, there is high correlation between talented people with sound education and legal migration. The rate of legal educated migrants is 4% higher now than it was ten years ago (37% and 33% respectively). Moreover, highly-skilled workers’ migration is another portion of the pie that is picked by the developed world. For examples, around 600,000 highly-skilled professionals work outside their native country, at any given moment, on temporary visas. The number of students (both men and women) studying at graduate and under-graduate level abroad has also almost doubled now (1. 6 million) as compared to 20 years ago. This is all because global climate for economic warfare has changed. For example, according to World Bank’s development research group’s director L. Alan Winters, worldwide migration of people to the OECD countries is to life up overall welfare of the world. If these countries increase migration by 3%, the world welfare would grow by 150 billion dollars which would be a much better gain than removing all kinds of restrictions on trade activities; and highly skilled workers come in the most affective category of this increase in migration . According to the author such terms as brain drain, war for talent should be discarded by the entire world because there is a more positive approach that the entire world can take of such programs as high-skilled migration (HSM), because by such programs all the countries can mutually benefit from exchange of knowledge. Although it is right that less developed countries are more at stake of loss by programs like HSM, the world should create an environment where positive-sum can benefit all. What is a point of regression here to the present writer is that either is it the label of HSM or war for talent, one thing is quite clear that developed countries are attracting professionals to their lands for their own good. Then, I must ask, how is it possible to abandon such terms as represent the situation clearly? One more disagreement that I would raise here is that David (2006) has provided the current picture of what is happening in the world regarding talent, how, then, can it be rational to be only imagine that the more powerful countries would initiate efforts by which developing world can benefit? Although this is right to bring ideas about how the world should be but staying away from reality is more dangerous. For example, the writer himself presents the case of Africa and Caribbean where educational system and health care have been hollowed out. Therefore, to me war of talent hold absolutely good in today’s context of globalization and should be referred to wherever necessary.

Use of Symbolism in Death of a Salesman :: Death of a Salesman Essays

   Arthur Miller is recognized as an important and influential playwright, not to mention essayist and novelist. Although he has had plenty of luck in his writing career, his fame is the product of his ingenious ability to control what he wants his readers to picture or feel. As one of his critics states, "Miller writes ingeniously, conveying the message that 'if the proper study of mankind is man, man's inescapable problem is himself (Broussard, 306).'" Miller accurately puts into words what every person thinks, feels, or worries about, but often has trouble expressing. By the use of symbolism, Arthur Miller portrays Willy's (along with the other Lowmans') problems with family life, the society, and himself in Death of a Salesman. Arthur Miller is an interesting author in the sense that many of his plays reflect or are a product of events in his life. He was born in 1915 in New York City and was the son of a successful businessman, up until the Great Depression when his father lost most of his wealth. This greatly impacts Miller's life, and influences the themes for many of his future writings. To make ends meet at home, Miller worked as a truck driver, a warehouse clerk, and a cargo-mover; consequently, these odd jobs bring him close to the working-class type people that will later be the basis of many characters in his plays. It is while he is involving himself in these jobs that Miller forms his love for literature; he is greatly impressed by Fyodor Dostoevski's The Brothers Karamazov because it questions the unspoken rules of society, a concept he often wondered about, especially after the Great Depression. He believes that American society needed to be made over; for this reason, many of his earlier plays show sympathetic portrayals and compassionate characterizations of his characters. In 1956, Miller marries the eminent Marilyn Monroe. This event significantly affects his writing in that he focuses on female characters more than he had formerly. He also looked back at his prefigured themes in past stories and expanded or reconsidered them (Martin, 1336-7). Clearly, the roots of his works are the result of important events from his past experiences. Death of a Salesman is a play relating to the events leading to the downfall of Willy Loman, an aging salesman who is at one time prosperous, but is now approaching the end of his usefulness (Atkinson, 305).

Survey Questionnaire

Please choose as honestly as possible and tick your answer/s. We ensure that your answers will be kept in strict confidentiality. Thank you very much! 1. Please indicate which allowance bracket you most likely belong to: oGreater than Php 400 / day oPhp 300-399 / day oPhp 200-299 / day oPhp 100-299 / day oLess than Php 100 / day 2. How much are you willing to spend for snack items? oPhp 10 or less oPhp 11-20 oPhp 21-30 oPhp 31-40 oPhp 40 or more 3. Are you fond of eating potato chips? oYes oNo 4. How often do you eat potato chips? everyday o1-2 times a week oonce every 2 weeks oonce a month 5. What flavor of potato chips do you usually eat? oSalted oCheese oBarbeque oSour Cream oOthers ___________________________ 6. Do you prefer your potato chips coated, dipped or just plain? oCoated oDipped (dip is separate) oPlain 7. What type of coating or dip do you want for your potato chips? oChocolate oCaramel oVanilla oOthers ___________________________ 8. Other than potato chips, what snack items do you usually eat? oBreadsticks oCrackers oDonuts oPastries Others ___________________________ 9. Are you willing to buy our product? oYes oNo oDepends – why? ___________________________ 10. Do you have any comments or suggestions for our product? oNo oYes ______________________________________________________________________________________________________________________________________________________________________________________________________ __________________________________________________________________ Thank you very much for taking part in our survey. God bless and good day! ?

Deception in Hamlet

There’s something rotten in the state of Denmark because deception rules the day! Deception, one of the main themes in Shakespeare’s play; Hamlet, is a major factor or characteristic that many, if not all of the characters portray. Throughout the play, almost none of the characters are true to one another, this causes chaos and drama. Within the play, there are many examples of deception, one being in scene II of act I. In this scene Claudius gives a speech, acting as if he feels sorrow and remorse over the death of his brother, and former king, Hamlet. To deceive the people, and fool them into thinking that he actually feels remorse over his brother’s death, is King Claudius’s goal. The truth however is king Claudius is the source of King Hamlet’s bereavement. In hopes that no one will suspect him of murdering his own brother, Claudius uses the â€Å"fake sympathy charade†. Even if King Claudius truly felt remorse or regret for the death of his brother, he would not have married his dead brothers wife, Queen Gertrude. Scene II of act II includes another example of deception. This scene consists of four characters, all of whom deceive the traumatized and depressed Prince and main character, Hamlet. He is deceived by; his â€Å"love†, Ophelia, his Uncle/Father, King Claudius, Ophelia’s father, Polonius, and most importantly his own Mother, Gertrude. Polonius concocts a plan to prove to King Claudius that Hamlet’s destructive behavior is due to his unreciprocated love for Ophelia. This was to be carried out by Ophelia misleading Hamlet into thinking that they are alone, in the hallway in which Hamlet spends most of his time. Meanwhile Ophelia is well aware that her father, Polonius and King Claudius are hiding nearby eavesdropping on their conversation. Also, In Act I, sc. II, Claudius and Gertrude ask Rosencrantz and Guildenstern, Hamlets long time friends to speak with Hamlet and find out why has been so sepulchral . After Hamlet greets them joyfully, he asks them for the reasoning behind their visit. Rosencrantz lies in his response by saying, â€Å"To visit you, my lord, no other occasion†. Rosencrantz and Guildenstern are not the only ones involved in this situation, making Gertrude and Claudius unfaithful to Hamlet as well because it is they who brought Hamlets friends, knowing that his friends were most likely the only ones that would be able to get information out of Hamlet. Almost all of the characters in Hamlet are unfaithful/ deceptive. They play tricks, and lie to one another. Most of the characters are â€Å"duplicitous† in the sense that they have two totally different personalities and switch back and forth, or perhaps they are one faced, and wear masks. So one side of their face is who they truly are, and the other (or the mask) is who they deceive people into believing they are.

The True Meaning of Life Essays - Philosophy, Semantics, Free Essays

The True Meaning of Life Essays - Philosophy, Semantics, Free Essays The True Meaning of Life Hiral Patel November 19, 2014 PHI 100 ONLN3 Professor Donald Knudsen Over the course of years, philosophers have argued about the true meaning of life. Socrates and Plato believe that the meaning of life is knowledge. On the other hand, Epicurus believes that the true meaning of life is pleasure. Even we as humans have different views and beliefs on the meaning of life. Some people find that the American Dream is the true meaning of life. Others agree with Socrates and Plato and believe that education and knowledge are the keys. Some people just define their meanings by they culture. They use their traditions and family beliefs to shape the meaning of their lives. Sometimes, what people do throughout the day helps shape their life. Buying a house, relocating for better jobs, choosing to and not to conceive, all play parts in giving meaning to life. But what is the true meaning of human life? The true meaning of human life is based on culture and daily activities. The meaning of life refers to the importance and the purpose of life. Keeping these two prominent words in mind, life is the actual state of being alive. The meaning of life can be related to religion and culture. Growing up in societies where families are given more importance teaches the future generations that family is the meaning of life. In other cultures, independence is given more importance and the future generations grow up to believe that independence and freedom are the meanings to their life. In India, for example, family and traditions is given more importance than anything else. I have grown up to believe that my family and my culture come before anything else. They come before my friends and before my work. If I lose what defines me as a human being, then I will lose my true meaning of life. I have grown up to believe that my culture plays a main role and decides what my life is. I am merely a puppet who has to follow my cultural beliefs and focus my life on that o nly. Yes, I can get educated, get a job, teach and do whatever I want. But, I still have to give my family and traditions respect and importance. Similarly, all cultures carry their own beliefs that play roles in defining the lives of many individuals. The true meaning of life does not lie behind books increasing our knowledge. It does not lie behind holy books praying and meditating all day. In fact, the true meaning of life is human experiences. People engage in different activities throughout our life. Some people volunteer to help the needy, some play sports, others read and write. There are also few who just want to build their own family. These activities and decisions are what determine the definition of life for people. The true meaning of life is like a mirror, staring right back at people. It surrounds them as they go to work, as they study, as they go about doing their chores. If the mirror breaks, they are breaking their life. Their life has no meaning and is not filled with hope or dreams. All in all, their life is meaningless. Therefore, their life is their mirror. Although there is no transcendent meaning of life, people do believe that their daily life shapes the true meaning of their life. The true meaning of life is self-defined. People themselves define and give meaning to their life rather than philosophers or philosophy. Philosophers and philosophy just help people find their true meaning of life by opening them to different concepts and different forms of thinking. Some people's lives are shaped around their families and their cultures. Their families and cultures come before anything else. This is what they grow up to think and therefore this is what their meanings of life are. On the other hand, more independent and freethinking people do in their daily routines is what shapes their life. Some give importance to their work and are workaholics while others are more into their household duties. There is not just one meaning to life. The meaning of life is based on self-determination

Social Activities Essay Example

Social Activities Essay Example Social Activities Essay Social Activities Essay Participating in any social activity is a dream of everyone especially an outdoor. Through the activities, one had the chance to meet with people from different parts of the world, socialize, share, have fun and discuss the things that they all believe are important to them.At the same time, social activities give one a sense of belonging, where you end understanding a certain culture and then start feeling that you really belong in the culture.Through social activities, we also tend to give to the society what we have never given to it, such as the acts of community cleaning gives one the chance to show the community that we need to have a clean environment.Personally, I have had an opportunity of participating in different social activities, but recently I found myself in one of the amazing social activities in China. This is something that will be part of my life forever because the experience was the perfect.China is a cool country with many natural scenes that provides a relaxin g moment to the residents. Most of the time, these people visit these places to have fun, but they have changed the fun at these places and now you can have any social activity there. The Chinese Martial Arts Tai Qi and Kung Fu is one of the best ways to exercise the culture of the Chinese people. This was the social activity that participated recently. It is the practice for the Chinese people, but they do not limit or hinder anyone to attend. As long as you are in China, everyone is invited to observe and take part in the activity and thus has been important to the Chinese people.The Tai Chi is made of gentle movements that allow the muscles of an individual to relax through the concentration and it also improves the balance and flexibility of an individual. There are the Kung Fu activities that teach people on how to fight and defend themselves in the case of anything. They belief that everyone must be readyto fight in case of any problem. During this time, people come together from different parts and it is here that they have the chance to participate in the activities. During my time, the Chinese Martial Arts: Tai Qi and Kung Fu took place in Beijing after my cousin took ma there.The number of people who attended the social activity was so many and everyone seems to be excited with what was going on during the activity. Having knowledge of different cultures has always been by dream and after attending this function, I was the happiest person ever. It was surprising how these people had mastered their moves and no one could confuse anything, this was interesting. They also seemed happy dyeing this activity as they served their foods and for sure, they love their culture I cannot disagree anymore. The most exciting thing is that I have a chance to interact with the Chinese people. What I know is that these people tend to have a different culture from the rest of the society ranging from the kind of food they consume and their cultural practices. Therefore, the fact that I had a chance to be part of this people, and it was great.Learning and interacting with people so that I can understand their culture has always been my prayer.There is nothing as good as having knowledge on what people do as their culture. In the society, we all must respect the culture of others in that we are not there to question their cultures, but we are there to appreciate and support their culture and this is exactly what I did.I did not have time to think and question myself what they were doing, but in the process I found myself enjoying and celebrating what they were doing. I can say the moves were nice and I was also motivated to try but it was anyway. At the same time, I also interacted with these people and to my surprise they are among the loving and friendly people I have ever met. We talk with them about my culture, and they told many things about China that I did not know. I also managed to make a number of friends who invited me to dinner after that and this was the interesting part of the activity. However, before they completed, they also invited the visitors to try and imitate their moves. Everyone who was foreign joined the field and tried this trick despite the fact that they were hard, we all struggled to get one or two things right. There is a lot that I have learned from the Chinese people after the activity. The problem with us human is we tend to judge people without first understanding who they really are. Personally, I had my own imaginations and perceptions about these people. I used to think that they are antisocial and rude, but after interacting with them there are nothing near to that. The food of the Chinese people has always been weird on my part. There was a time I was watching a video where they were eating raw tadpoles. This was disgusting and I could not imagine myself doing that, and I even vomited. Since that day, I hated these people, I always associated the kind if the food they are with their character.I even swore never to step in Chinese food restaurant because of the type of food they are. However, after interacting with these people, I have a different feeling. It is not that my culture or your culture is good than the other, will we have to do is appreciate the culture of others.The Chinese are happy with their culture, and food should not make us hate them. My feelings towards the Chinese people have changed and now I like them together with their food. The idea that I cannot step in a Chinese restaurant no longer exists as I am comfortable to eat. All in all, I appreciate the presence of social activity. There are many forms of social activities, the problem is as I grew up I only knew that social activity involves helping people like cleaning the local things, helping the old, Visiting children homes, visiting the sick in a hospital, and many others. However I have realized that there are many forms of social activity and even playing basketball is a form of social activity. The main aim of a social activity is to bring people together with the aim of socializing and have fun and the most important thing is that we learn something at the end. It is, therefore, important for the people to understand what the social activity is.Also, recommend that we should all participate in as many social activities as possible. This is important as it gives the sense of life. Instead of sitting and doing nothing, you can be somewhere doing something that can help you or someone else. It is also important to understand that through social a ctivities we have a chance to interact and meet with other friends. In conclusion,I have learned that through any social activity, we all have a chance to learn a lot. Ever since I attended the China social activity, I believe that I will always make sure I participate in at least one social activity every year. Through this , I am going to have a chance to learn and understand other cultures across the world and this is my primary goal.It is also important for the young people to avoid activities that can land them into problems like discos, the use of drugs. Through social activity, these young people have their mind occupied and they will not have time for their mischievous behaviors. I also understand that social activity can be a place of educating people on a certain thing in the society. For instance, as peoplehave gathered in their activities, one can take that chance to educate them on subjects like AIDs, teen pregnancy, drugs and many others.The message will help one and they can even end up changing their actions because of the message.

All About Zero

All About Zero All About Zero All About Zero By Mark Nichol Zero is the basis of a small set of terms and idiomatic phrases, which are listed and defined below. Zero derives, through French and Italian, from the Latin term zephirum, which in turn stems, as do the other mathematical terms algebra and algorithm, from Arabic: Sifr means â€Å"cipher† (and is the origin of that word as well). Sifr, in turn, comes from Sanskrit. Absolute zero (quantified as 273.15 degrees below zero Celsius) is the temperature at which matter stops moving, while ground zero is the origin point of a phenomenon. (Originally, it referred to the blast site of a thermonuclear explosion.) Zero hour is the time at which something is scheduled to begin. Zero gravity and zero visibility refer to a near, not absolute, absence of the qualities referred to in the phrases, and patient zero is the first person to contract a disease in an outbreak. The colloquial expression â€Å"From zero to hero† denotes a change in state from anonymity or a lack of distinction or popularity to fame, from the sense of zero as meaning â€Å"an undistinguished or worthless person.† (One can also, unfortunately, transition in the other direction as well.) To zero in is to focus on something or to come closer to it; the expression stems from the idea of adjusting a setting on a device or instrument to zero but originally applied to shooting a firearm. To zero out is unrelated- it means either to reset something, such as timer, or to cut off funding or reduce a quantity. Zero tolerance is the concept of absolute adherence to a rule; the phrase has entered mainstream discourse in references to zero tolerance for weapons or illegal drugs in a given area or jurisdiction. A zero-sum game, meanwhile, is a situation in which a defeated competitor or participant loses as much as the victor wins. (The sum of the gains and losses is zero, hence the name.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:How to Format a US Business LetterRules for Capitalization in Titles50 Synonyms for â€Å"Villain†

Challenges for Distance Learning Research Paper

Challenges for Distance Learning - Research Paper Example And, at the same time, geographic constraints and limited economic resources and increasing demand from students to get education at times that are accessible and convenient taking into account their personal commitments and busy schedules have further necessitated to avail this method of education(Roberts, 1998). The geographic constraints are mostly faced by those who live in developing countries and where the educational graph is below the standard under the international education ranking system; in which teaching and learning systems are ill-equipped and insufficient to deliver their expected educational objectives. Aggregately, both sides of education- teaching and learning- are not updated as they should be. As a result, they become inadequate to meet the educational objectives. Besides, the cost of obtaining education does not remain the same; it is constantly increasing with the passage of time. The issue of bearing educational expenses is also being faced by students both i n the developed and developing countries as well. ... Distance learning Moore and Kearsley (1996, p 2) defines distance education as planned learning normally occurring in a different place from teaching and consequently requires special techniques of course design, special methods of communication via electronic and other type of technology, particular instructional techniques, as well as special administrative and organizational arrangements. Godschalk & Lacey (2001, pp, 476) further clearly defines distance education as a process of teaching and learning that considerably depends on (1) a mode of delivery that can be availed anytime and anywhere facilitating the needs of individual students; (2) selective use of communication tools helping self-learning as well as group learning experiences and (3) collaborative learning approaches that provide assistance to student-to-faculty and student-to-student interaction. This entire process of learning requires efforts and commitment from both sides-teaching and learning. The teaching side is required to deliver its part of commitment by providing the required type of teaching approaches that could be easily understood and at the same be retained by the leaning side. The learning side must ensure that it properly understands the entire mechanism of learning. if the learning does not understand the entire process, it would be very difficult for both sides to ensure achieving the required educational objectives and as a result many compromises would start appearing from the learning side. Additionally, in order to ensure the attainment of educational objectives, the learning side, which is represented by students, must ensure that it is fully conversant with the use of technology and its related applications facilitating the entire learning process. And at

Computer Retail Business Essay Example | Topics and Well Written Essays - 500 words

Computer Retail Business - Essay Example In order to determine the ability of the company to generate a profit the managers of the organization have to analyze the operations of the firm based on the costs and expenses that the company will incur during its initial start up phase and the variable and fixed expenses that the company will incur in the future (Weygand, Kieso, Kimmel, 2002). When the company decided to choose the corporate business structure the first costs the company incurred were the legal and governmental fees to incorporate. The firm spent $1,500 to incorporate the computer business. An estimate of the costs the company will incur is necessary to start a business. The company will purchase $30,000 in computers to be sold in the retail market. The markup on these computers is 40%. In order to complement the store the company sells other devices such as tablets, MP4 devices, and smartphones. The markup on these electrical devices is 50%. The company will invest an additional $10,000 in other electronic merchandise. In terms of computer parts the firm will invest $5,000. The original restoration of the lease rented as the retail outlet cost is $7,500. A start-up capital cost table of the company is illustrated below: The company needs $54,000 start up capital, but there are other expenses that the company must consider prior to starting the business. The $54,000 is the money needed to set up the business, but once the business starts the owners and managers have to consider a series of other operating expenses that will affect the financial outcome of the company. The administrative expenses of the firm are $2,000 a month which accounts for the salary of the manager. The company will run on three employees at all times in the floor. The salary of these employees is $7.25 an hour. The store is open twelve hours a day, thus the daily direct labor expense is $783 a day. The rent is $2,700 a month and

Mystery Shopper Assignment Example | Topics and Well Written Essays - 1250 words

Mystery Shopper - Assignment Example The three travel agencies provide a wide range of services including organizing cruises, guided tours, vacations, and flights among others. However, each company has a unique offering. Although they operate in the same sector, I must admit that my experience with each of the three travel agencies was quite different. The purpose of this paper is to present a critical analysis of my experiences after visiting the three travel agencies. Liberty Travel – when I visited Liberty Travel, the first impression I got was that of a well-established company. The office was quite big considering that it was a travel agency. There were between 50 and 60 employees in the large office that was organized in such a way that one could actually see the entire space. The employees looked motivated and welcoming. I was attended to immediately I entered the office. The employee who attended to me was very jovial, which I loved. She was very keen on listening to me and provided me with all the information that I needed. The packages they were offering were very good. I was particularly pleased to know that the company could organize personalized vacations where the customer would suggest what experiences he or she would love. However, the main weakness I found in Liberty Travel was their pricing. The company had very high prices, which I thought was over the board. If I owned the company, I would provide a variety of packages at different prices to accommodate the rich as well as the middle income people. American Express Travel – the American Express Travel office was quite small with less than 30 employees. However, I noted that there were very many customers waiting to be served. Personally, I waited for about 10 minutes to be served, which I felt was a weakness in the company. The employees were warm and welcoming. However, they did not seem as keen with customers as I had witnessed at Liberty Travel. For example, rather than help me fill out the forms,

What is the burden of proof for civil case and a criminal case Assignment

What is the burden of proof for civil case and a criminal case - Assignment Example This is owing to the fact that the defendant stands to be jailed and lose other civil liberties in criminal cases. Owing to the penalties that are associated to criminal cases, the prosecution is charged with the duty of more than proving that the defendant committed the crime in question, it must be beyond reasonable doubt (Finkelman, 2006). In other words, the evidence presented against an individual should be adequate that no rational person can question their guilt. In addition to proving the guilt of the accused, the prosecution is required to prove that there was intention to commit the crime. In instances where the prosecution does not satisfy both requirements, the accused cannot be convicted. When dealing with a criminal case the burden of proof is on the state at all instances. It is upon the state to prove the defendant’s guilt. On the other hand, the defendant is viewed to be innocent and has nothing to prove (Finkelman, 2006). However, there are exceptions in instances where the defendant is under duress or self-defense and instances of insanity. Furthermore, the state should establish that the defendant satisfied every stipulation in the appropriate definition of crime. In spite of the fact that the concept is mostly linked to criminal litigation, it is applicable to civil litigation that relates to personal injuries, contracts and property issues. The plaintiff is required to have sufficient evidence to back their accusations while on the contrary the defendant must prove these accusations to be wrong. In civil cases, the burden of proof is originally on the plaintiff. However, there are various technical cases whereby the burden of proof is tranferred to the defendant. For example, in situations where the plaintiff has filed for a prima facie case, the burden of proof is tranferred to the defendant (Finkelman, 2006). In civil cases, the plaintiff wins if

Save Money Britains Macroenvironment Coursework

Save Money Britains Macroenvironment - Coursework Example Social Save Britain Money achievement have also been as the result of social aspects that the company has adopted. For example, the NES surveyors visit the customers in their homes and advise them on the various improvement strategies that can be done on services provided by the company (Gentle, 2012). Additionally, the company maintains an active work force whose majority are less than 34 years. In this way, the staffs are energetic to undertake the company activities. As compared to other organizations, the employees are fairly treated including high compensation. The strong relationship between the employees and the management has also contributed to the success of the company (Li and Bernoff, 2008). For example, through the â€Å"tell the CEO† initiative, the employees can freely intermingle with the chief executive officer and provide their views on the company operations (Lardi and Fuchs, 2013). The staffs are also provided with opportunities where they practice their skills th us developing themselves. The social contact between the company and the 15,000 households has also contributed to the high demand for the company products resulting in increasing the customer savings (Mary, 2010). Technology SBM emulates technology in order to provide services that meet the needs of its customers. For example, in 2013, the company launched Green Deal, an innovation that allows the householders to make energy savings or improvement of the company services without upfront costs (Teich, 2008).

Assignemt 4 ,investing Essay Example | Topics and Well Written Essays - 1000 words

Assignemt 4 ,investing - Essay Example The company places significant importance on innovation. This gives the company a cutting edge in comparison to its competitors. M.A.C cosmetics also defined as Makeup-Art and Cosmetics. The company was initiated by Frank Toskan and Frank Angelo in the year 1984. The concept of M.A.C was perceived initially by Frank Angelo. Toskan was a celebrated makeup artist and Angelo was the proprietor of chain of hair salon. The common interest in fashion shared by both brought the two together in creating the brand M.A.C. Angelo and Toskan realized the need of a reliable make up brand in the market. Both recognized the need of a makeup brand that was durable, creative and versatile. The makeup was mostly aimed for the makeup requirement at photo shoots. Està ©e Lauder in 1994 gained the controlling interest in MAC and the acquisition was settled in 1998. M.A.C is now one of the celebrated brands of Està ©e Lauder. In 1994 the MAC AIDS was introduced. The year before MAC was acquired by Estee Lauder Frank Angelo due to health complications passed away and Toskan also chose to exit from the company. MAC religiously don ates 100% of their selling profit from their brand Viva Glam to the MAC AIDS fund. John Demsey was appointed at the post of Group President in the year 2006. He is currently responsible for the brands M.A.C, Sean, John, La Mer, and Jo Malone, Bobbi Brown, Prescriptives under the Estee Lauder group. In the year 2005 Mr. John Demsey was appointed as Global Brand President of Estee Lauder after his appointment as the President and Managing Director of M.A.C from the year 1998. From the year 1991 till 1998 Mr. Demsey has held several positions with Estee Lauder, including the post of Senior Vice president of Sales and Education (Estee Lauder, USA & Canada). Before joining Estee Lauder Mr. Demsey worked for Revlon, Alexandra de Markoff , Lancaster cosmetics and Borghese Mr. Demsey currently also holds several executive retail positions

Save Money Britains Macroenvironment Coursework

Save Money Britains Macroenvironment - Coursework Example Social Save Britain Money achievement have also been as the result of social aspects that the company has adopted. For example, the NES surveyors visit the customers in their homes and advise them on the various improvement strategies that can be done on services provided by the company (Gentle, 2012). Additionally, the company maintains an active work force whose majority are less than 34 years. In this way, the staffs are energetic to undertake the company activities. As compared to other organizations, the employees are fairly treated including high compensation. The strong relationship between the employees and the management has also contributed to the success of the company (Li and Bernoff, 2008). For example, through the â€Å"tell the CEO† initiative, the employees can freely intermingle with the chief executive officer and provide their views on the company operations (Lardi and Fuchs, 2013). The staffs are also provided with opportunities where they practice their skills th us developing themselves. The social contact between the company and the 15,000 households has also contributed to the high demand for the company products resulting in increasing the customer savings (Mary, 2010). Technology SBM emulates technology in order to provide services that meet the needs of its customers. For example, in 2013, the company launched Green Deal, an innovation that allows the householders to make energy savings or improvement of the company services without upfront costs (Teich, 2008).

Critically analyse the the Mosaic and new Covenants, showing their Essay

Critically analyse the the Mosaic and new Covenants, showing their relationship to the death, burial and resurrection of Jesus Christ - Essay Example zing the Mosaic and new covenants in relation to death, burial, and resurrection of Jesus Christ, let us first comprehend what a covenant is in biblical stipulations. A covenant is only a formal treaty between at least two parties amongst the agreed sides. According to the Hebrew Bible, a covenant is used in translating the Hebrew word birth (ב× ¨Ã—™× ª) Meaning covenant cutting or cutting in referral to sacrificing (Barr, 1999: 4-17). The scriptures had three major covenants namely, the covenant of Abraham, the old covenant and lastly the new covenant. In all three covenants, it is clear that God is the dominant party in his quest to establish a covenant with all his creation. It is vital to acknowledge that God’s covenant reveals his will; hence allowing humanity to look no further in order to understand God’s desires. Both the Mosaic and new covenants show how God is ready to reunite with humankind. Understanding the covenants is important in knowing a detailed between God and the Hebrews, in the Old Testament. The old covenants are found in the Old Testament; they include the covenant of Abraham and the covenant of Mosaic. The Covenant of Abraham was formed between God (YHWH) and Abram. Moreover, according to (Genesis 12:1), the covenants terms are handed to Abram when God commands him to leave his homeland Ur, to a new place. According to the scriptures of Genesis 17:9-14, Abraham is told by God to circumcise all male offspring as a symbol of the agreement. In return for Abraham’s obedience as well as that of his descendants, God’s promise to Abraham is that of making a great nation, as well as having many blessings (Pate, 2004: 29). The second main covenant found in the Old Testament is that of the Mosaic Covenant. Exodus 19 through to chapter 24 shows that the covenant has the basis for the Torah and is the promise of God to make Israel the chosen land (Exodus 19:5-5) as long as terms of the covenant are preserved. The covenants basic terms included

Decision Making Essay Example for Free

Decision Making Essay 1.What issues would you take into account? The stakeholders welfare, responsibility towards the society (in this case it can be identified as United States or as broad as the global inhabitants) which includes environmental issues, and also the ethics. For sure one more important issue is profitability or survivability of the firm. All of the issues mentioned earlier may be thought of as means for ensuring the long-run success of the company. 2.What major sources of uncertainty do you face? The major sources of uncertainty include research and development, and market analysis. â€Å"Will the substitute product work and would it be working the same?† â€Å"Is the ozone problem really directly related to Chlorofluorocarbons, or a normal cycle has actually caused these observed recent changes?† Finally, â€Å"could Du Pont’s efforts really have an effect, and how much?† â€Å"Is this effect going to bring any profit for the company?† and as a market analysis viewpoint, â€Å"will the market and society accept them?† 3.What corporate objectives would be important for you to consider? Do you think that DuPont’s objectives and the way the company views the problem might have evolved since the mid-70s when CFCs were just beginning to become an issue? DuPont’s views of the situation Of course have changed over time. Early on, the chlorofluorocarbon issue was basically ignored. DuPont was the largest CFC producer in the world with a 25% market share in the 1980s.This product was a less hazardous alternative to the sulfur dioxide and ammonia and was widely used as refrigerants in refrigeration, ACs, and medical inhalers for asthma patients. In March 15, 1988 NASA announced that CFCs were not only creating a hole in the ozone layer above Antarctica, but also thinning the layer elsewhere in the world. After NASA announcement, DuPont announced that it would begin to phase out the CFCs. It invested more than $500 million in this case and commercialized a family of refrigerants with zero or lower ozone depletion effects in January 1991 for the first time.

One Is Not Born A Woman

One Is Not Born A Woman A single, short expression that poses the central feminist question about sex difference is the following: Mamas baby, papas maybe. Biology has granted women a right to genetic parenthood that no man is privileged to share. However, this expression is subject to inversion in the text, The Color Purple, which I have chosen to discuss in the light of womanism rather than feminism because the former is more inclusive than the latter. Moreover, the traditional concept of man- woman relationship/ dependency physically and ideologically is put to severe blow by Monique Wittigs concept of lesbianism in her controversial yet most famous essay, One is not born a woman. This paper aims to show the bonding between Celie and Shug through the theories put forward by Wittig. The meaning of love, companionship and sexual pleasure finds an altered form in the chosen text and proves that woman does not need a man to complete her. Keywords: intertextuality, womanism, black identity PAPER Monique Wittig is a well-known French feminist writer. In 1992, The Straight Mind and Other Essays, a compilation of essays on a variety of feminist and lesbian issues, stormed the world with its declaration of lesbians as opposed to the category of woman. The result was a book of nine essays in which she outlines her position on such issues as the category of sex, the heterosexism inherent in language and the social contract. It cajoles one to think about ones natural assumptions about gender and sexuality. According to Wittigs preface, the first half of the collection is concerned with materialist lesbianism in which she describes heterosexuality not as an institution but as a political regime which rests on the submission and the appropriation of women (p. xiii). In One Is Not Born a Woman, one of the essays in the book that I have chosen to read, is an attempt to establish a link between women fighting for women as a class, against the idea of woman as an essentialist concept. Wittig being a contemporary proponent of feminist and gay/lesbian rights, takes constructionist viewpoints of the likes of Simone de Beauvoir, that One is not born a woman, but becomes a woman. No biological, psychological, or economic fate determines the figure that the human female presents in society: it is civilization as a whole that produces this creature, intermediate between male and eunuch, which is described as feminine. (p.1) The advantage of womanism as a theory is that it, unlike the feminist movement, brings to bear upon the woman question more than a white womans perspective in its effort at ridding the society of sexual inequality (Aldridge 127). Womanism also acknowledges the existence of the male counterpart, seeing him as an equal victim with the woman. However, it is pertinent to mention here that black women were victimized thrice in terms of racism, sexism, and economic exploitation though the womanists combat the question of racism first before the gender issue. The emphasis varies from female- empowerment to race-empowerment and Womens Liberation Movement to Black Freedom Movement (Aldridge 133, 135). Toni Cade in her 1970 anthology The Black Woman elaborates: [à ¢Ã¢â€š ¬Ã‚ ¦] Over the years, things have sort of been cooled out. But I have yet to hear a coolheaded analysis of just what any particular groups stand is on the question. Invariably, I hear from some dude that Black women must be supportive and patient so that Black men can regain their manhood. The notion of womanhood they argue and only if pressed to address themselves to the notion do they think of it or argue- is dependent on his defining his manhood (Cade). The categories of sex (woman and man) essentially appropriates that one having capacity to give birth (biologically) is a woman and that it is the only creative act that determines her existence and her identity proclaiming her naturalized slavery to man as master/ oppressor. Wittig defines woman in terms of her relationship with man which takes the form of a forced residence, domestic corvee, conjugal duties, unlimited production of children etc. This applies to Celie, the protagonist of Walkers The Color Purple who contents herself with a purposeless life and is oblivious of the orgasmic pleasure until she meets Shug Avery. Essentially the patriarchal society, as Wittig asserts, strengthens the form of oppression through imaginary formation of physical features. A black is perceived as a black, therefore, s/he is a black; similarly, a woman is perceived or seen as a woman, therefore she is a woman. However, it is not because she is born that way, but because she is made to be so. Walker swept the world with her crude yet realistic portrayal of strong women characters and equally repulsive men characters in her Pulitzer winning novel, The Color Purple. Her clarion call for Black Womanism had just begun. She could not accept the idea of the White feminism speaking for women of color because she correctly witnessed the alienation of the black experience and further marginalization of texts by black feminists in the mainstream academic tradition. Her ideology of womanism first appeared in her book In Search of Our Mothers Gardens: Womanist Prose (1983), in which she attributes the words origin to the black folk expression of mothers to female children, You acting womanish, i.e. like a woman à ¢Ã¢â€š ¬Ã‚ ¦ usually referring to outrageous, audacious, courageous, or willful behavior à ¢Ã¢â€š ¬Ã‚ ¦ [A womanist is also] a woman who loves other women sexually and/or nonsexually appreciates and prefers womens culture, womens emotional flexibility (values tears as natural counterbalance of laughter), and womens strength. Sometimes loves individual men, sexually and/or non-sexually. Committed to survival and wholeness of entire people, male and female. Not a separatist, except periodically, for health. Traditionally universalistà ¢Ã¢â€š ¬Ã‚ ¦ Loves music. Loves dance. Loves the moon. Loves the Spirit. Loves love and food and roundness. Loves struggle. Loves the Folk. Loves herself. Regardless. And Womanist is to feminist as purple is to lavender. (p. xi-xii) Feminism as a movement is exclusively for women and has as its agenda the repudiation of male hegemony. The meaning of female denotes the sex that can bear offspring or produce eggs, distinguished biologically by the production of gametes (ova) that can be fertilized by male gametes. Thus, biology can use the term female rather than girl and woman. Femininity, on the other hand, is a group of traits that have culturally become associated with women, but they do not make a woman. The patriarchy views woman as an incomplete man, the second sex, the other. But in refusing to become a woman does not imply that one adorns the role of a man since as Wittig puts it- For becoming a man would demand from a woman not only a mans external appearance but his consciousness as wellà ¢Ã¢â€š ¬Ã‚ ¦ one feature of lesbian oppression consists precisely of making women out of reach for us, since women belong to men. Thus a lesbian has to be something else, a not-woman, a not-man, a product of society, not a product of nature, for there is no nature in society. (p.4) She elaborates her argument further asserting that- The refusal to become (or to remain) heterosexual always meant to refuse to become a man or a woman, consciously or not. For a lesbian this goes further than the refusal of the role woman. It is the refusal of the economic, ideological, and political power of man. (p.4 ) The term gender was coined by Greek philosopher, Protagoras. Greek nouns were divided into three different classes which attributed its existence to a word meaning class or kind- masculine, feminine, and neuter (Cameron, p.89). The masculine, Jakob Grimm, a German philologist explained, means the earlier, larger, firmer, more inflexible, swift, active, mobile, productive; the feminine the later, smaller, smoother, the more still, suffering, receptive (Cameron, p.92). However, the category of woman is neither biological nor grammatical. It is a cultural construct. Womanism, on the other hand, considers the society as a collective whole and acknowledges the inter-linked fate of the black women with their men in the community. Rather than supporting separatism, Womanism promotes universalism. Womanism, like Black Feminism, provides a space for Black women and women of color to create dialogue in a non-dominative and a non-threatening environment. Womanism is not a new idea by any means; in fact there is evidence of its origins in the sacred texts of ancient Africa, especially the Husia of Egypt and the Odu Ifa of ancient Yorubaland. Concepts from the Husia such as the Divine inclusiveness of male and female principles, woman and man as the image of God and the concept of human customarily written with male and female characters in hieroglyphs indicate the belief that woman and man were equal by nature and divinely and must operate as such (Karenga 324). Wittig thus, busts the myth of woman (created by men) by questioning and agreeing to Beauvoir, that the concept of woman is wonderful, underlining women having the best of features is a judgment men have compartmentalized according to their own perception. To save one self being entrapped in such a purview is the aim of the lesbian- feminists who strive for a sexless society. In this light then the concerns of feminism too is subjected to scrutiny. Feminism contains the word femme meaning woman, fighting for women as a class or, the removal of this class. If it is so, then the movement took precedence from the acceptance of the notion that women shared common features as a result of oppression; But for them these features were natural and biological rather than social. Wittig takes upon her the daunting task of establishing the idea of lesbians as opposed to the class of woman/man in materialist terms. It does not imply that men as species should be led to extinction but to suppress men as a class through political struggle. Once this category of class disappears, says Wittig, the natural and historical division between man and woman too will vanish, for there are no slaves without masters. The political formation of class can be traced back to the ideology of Marxism which states individuals to be product of society, and that only their consciousness can be alienated not the individual herself/ himself until the class that dominates ceases to produce the ideas itself that alienates them from the class that they oppress. For instance in order to achieve a sexless society, the visible division between the bourgeois and the proletariat has to be removed first and then only can there be no-man and no-woman, but all humans society. As Wittig puts- This real necessity for everyone to exist as an individual, as well as a member of a class, is perhaps the first condition for the accomplishment of a revolution, without which there can be no real fight or transformation. But the opposite is also true; without class and class consciousness there are no real subjects, only alienated individuals.(p.10) Thus, lesbianism is the only concept that provides for a chance to create such a social form where humankind can live freely. Celies realization of herself as a woman capable of living independently without the necessity of a man in her life, springs from the unconditional love she receives from Shug Avery, another woman for The Color Purple establishes itself as a story of women by a woman. It moves away from the categories of woman and man because a lesbian is neither a man nor a woman, either economically, or politically, or ideologically. Here, Wittigs text offers some positive contributions to feminist and queer theory, in particular her deconstruction of the term woman and her focus on the power of language. As she clarifies- There is no possible fight for someone deprived of an identity, no internal motivation for fighting, since, although I can fight only with others, first I fight for myself. (p.7) In the The Color Purple the women are doubly marginalized, first as a black, seen as the other by the white, and, secondly, as a subordinate group by the men. Celie is so used to the oppression by the men around her that when her step- son Harpo complains of his wifes disobedience to him, she advises him to beat her: an alternative for her does not exist. Nettie, on the other hand, refuses to give in to the whims and fancies of the male order. She fights and carves an identity and life for her with her marriage to Samuel, a missionary. It is Shug Avery, a Blues singer, who reveals to Celie the value of independence and the assertion of a womans identity. Through the conversations and the relationship thus enforced between Shug and Celie, one can find clinching evidence of subversive textuality wherein the traditional text is undermined and hetereosexuality is challenged. The realization brings about a metamorphosis in Celie. She forgives the men in her life who viewed her as nothing more than a mule of the world. She emerges like the autobiographical Walker as a butterfly whose fiercely strong willpower makes the society and world at large celebrate her identity and individuality. As Toni Morrison maintains in Beloved, Definitions belong to the definers not the defined. Self naming and self defining is crucial. (Morrison 1987). So too, womanists like Alice Walker, Toni Morrison, Patricia Hills Collins, Clenora Hudson- Weems assert authoritatively their political identity to the world, amidst the frequent conflation with the Black Feminists.

Ibsens Ghosts Vs. Aristotles Poetics Essay -- essays research papers

Ibsen’s Ghosts, although a relatively modern drama, maintains many classical elements of tragedy as defined by Aristotle and championed by the ancient Greek playwrights and poets. One element of displayed prominently in this case is character. Aristotle believed that there were four main elements to a good tragic hero: 1) the character must be good, 2) decorum, 3) the character must be true to life, and 4) constancy within the characters demeanor and actions. The tragic hero in Ibsen’s Ghosts, Mrs. Alving, fits into these criterion, yet Ibsen also strays from Aristotle’s conventions. â€Å"The character will be good if the purpose is good.† (pg. 27), according to Poetics. Ibsen attempts to create a good character in Mrs. Alving. Although she makes many mistakes and her judgments lead to the ultimate tragedy her intentions are good. â€Å"Yes, I was swayed by duty and consideration for others; that was why I lied to my son day in and day out.† (Ghosts; pg. 29) She loves and wants to protect her son and to do so she feels she must shelter him from the truths of his father. â€Å"I want my boy to be happy, that is all I want. Mrs. Alving’s goal is to purge herself and her loved one’s from the past and the guilt which she feels for hiding the sins of her husband and therefore her family name. â€Å"I had been taught about duty, and the sort of thing that I believed in so long here. Everything seemed to turn upon duty-- my duty, or his duty-- and I am afraid I made your poor father’s home unbearabl...

Compare and Contrast Driving in the Winter and Driving in the Summer

New drivers may believe that driving an automobile is similar in every season, but experienced motorists are likely to know that winter and summer offer different pleasures and challenges. The most obvious daistinctions between the seasons are the temperature, precipitation and amount of daylight. Each of these variables can change driving conditions dramatically. Indeed, some drivers even refrain from driving in certain weather. Fortunately, both seasons do have advantages so drivers can enjoy the road if they respect the effects of different seasons. Summer heat is cause for caution. Drivers must beware of blinding sun and take care to use sunglasses or pull down visors. Hot, humid weather may also cause windshields to fog up. Using air conditioning to maintain comfortable environment for passengers and pets is also often sensible. Parents may also find melted crayons or plastic toys if the car is left in the heat too long. On the other hand, leaving the air conditioning on too long can even cause the car to overheat. Additionally, the temptation to take long drives may lead to driver fatigue. All of these potential hazards mean drivers should be careful driving in the summer. While summer heat can be difficult to cope with, winter weather including rain, dark skies and hail or snow storms are sure to challenge even the most experienced drivers. Drivers often experience limited visibility during precipitation or heavy fog, which requires them to slow down or even wait out the worst weather. Special equipment such as chains may be needed. Another difficulty is the potential for cars to freeze overnight. Drivers must also watch out for icy on roads that can cause skidding and accidents. Summer and winter can both cause dangerous conditions; however, there are opportunities to enjoy the open road in both seasons. Summer allows time for leisurely drives with high visibility, mild weather and to special destinations such as the beach. Roads that may be impassable in the winter are typically open in the summer as well so that drivers can enjoy unusual terrain. In contrast, while winter driving may be limited by less light and harsher weather, driving through a snowy landscape or holiday light displays are uniquely beautiful experiences. Further, winter driving is associated with Thanksgiving and Christmas gatherings that reunite families. It is clear that in rain or shine, there are risks and rewards to taking to the road.

Tea and Social Class Boundaries in 19th Century England

Matthew Geronimo Professor Haydu SOCI 106 12 March 2013 Tea and Social Class Boundaries in 19th Century England How did tea rituals, customs, and etiquette reinforce social class boundaries in 19th century England? This question is relevant, in that it asks us to reflect on how simple commodities such as tea can distinguish social differences between classes, both past and present; it also allows us to ponder on how tea was popularized into the daily-consumed beverage it is to this day with people of all class backgrounds. In her book A Necessary Luxury: Tea in Victorian England (2008), Julie E.Fromer discusses how in 19th century England â€Å"new identification categories and new hierarchies of status developed along lines stemming from consumption habits, creating moral guidelines based on what and when and how one consumed the commodities of English culture,† (Fromer, 6). After discussing some origins of certain tea rituals such as low and high tea, I will elaborate on how those rituals influenced and reinforced social boundaries between the lower and upper classes; furthermore, I will analyze how certain tea customs and etiquette shaped the practice of tea-time between the lower and upper classes.There are variations on the origin of the afternoon tea ritual. â€Å"The accepted tea legend always attributes the ‘invention’ of afternoon tea to Anna Maria, wife of the 7th Duke of Bedford, who wrote to her brother-in-law in a letter sent from Windsor Castle in 1841: ‘I forgot to name my old friend Prince Esterhazy who drank tea with me the other evening at 5 o’clock, or rather was my guest amongst eight ladies at the Castle,† (Pettigrew, 102).While tea was already a luxurious beverage at the time, when to drink tea during the day became a national cultural custom. â€Å"The Duchess is said to have experienced ‘a sinking feeling’ in the middle of the afternoon, because of the long gap between luncheon and di nner and so asked her maid to bring her all the necessary tea things and something to eat – probably the traditional bread and butter – to her private room in order that she might stave off her hunger pangs,† (Pettigrew, 102).Upper-class citizens caught on with this trend, participating in a ritual that would define a nation. Upper-class families would participate in low tea at a good hour between lunch and dinner. â€Å"Manners of Modern Society, written in 1872, described the way in which afternoon tea had gradually become an established event. ‘Little Teas’, it explained, ‘take place in the afternoon’ and were so-called because of the small amount of food served and the neatness and elegance of the meal,† (Pettigrew, 104).Consuming food with tea during the day between meals might have speculated the English people for growing accustomed to eating too much during the day, but according to Marie Bayard in her Hints on Etiquette ( 1884), afternoon tea was â€Å"not supposed to be a substantial meal, merely a light refreshment. † She adds, â€Å"Cakes, thin bread and butter, and hot buttered scones, muffins, or toast are all the accompaniments strictly necessary. † The upper classes during the 19th century were known more for drinking more expensive and refined teas, such as those from China, Ceylon, or Assam.The wealthy and privileged groups of 19th century England took pride in their customs; with the custom of tea, they spared no expense in staying true to their idealized rituals. Low tea was a daily practice for the upper classes. Martha Chute created a series of watercolor paintings that portrayed daily life at the Vyne in Hampshire in the mid-nineteenth century. This particular 1860 watercolor (Pettigrew, 99) depicts a dining room table prepared for breakfast with the tea urn in the middle of the table and the tea cups laid out.The painting’s setting takes place in a very upper class room with portraits of upper class citizens and scenery artwork hung all around the room. Published in 1807, Thomas Rowlandson’s Miseries Personal (Pettigrew, 65) illustrates powerful upper-class men and women socializing while consuming tea to the extent that the men are all practically drunk because of drinking too much tea. From the illustration, the audience can see that these powerful men have no cares, worries, or concerns at all; they’re not worried about getting food on the table for their families.They are only concerned with having a good time with the somewhat disgusted women in the painting while they consume heavy amounts of tea, symbolizing their refinery and high social class status. Published in 1824, Edward Villiers Rippingille’s The Travellers’ Breakfast (Pettigrew, 77) illustrates members of the literary circle that idealized Sir Charles Elton, including Coleridge, Southey, and Dorothy and William Wordsworth, as they have breakfast in an inn, with the tea urn focused in the middle of the table. According to Mrs.Beeton in the 1879 edition of her Book of Household Management, â€Å"’At Home’ teas and ‘Tea Receptions’ were large afternoon events for up to two hundred guests. Tea was laid out on a large table in the corner of the drawing or dining room, and servants would be on hand to pour and hand round the cups of tea, sugar, cream or milk, cakes, and bread and butter,† (Pettigrew, 107). Beeton reinforces the notion that these products were expected to be present at the tea table for afternoon tea with the upper classes. For the upper-classes, afternoon tea could be taken out to the garden.In an 1871 graphic artwork titled Kettledrum in Knightsbridge, (Pettigrew, 106) the artist displays men, women, and a child socializing in a garden, with trees and flowers surrounding them, while they enjoy their afternoon tea. According to Pettigrew, the caption reads â€Å"In this form of aft ernoon party, ladies and gentlemen can mingle . . . it is certainly much better to talk scandal in the garden than indoors,† (Pettigrew, 107). From this context, Pettigrew hints that scandalous gossip was common in between people in the upper classes during afternoon tea, and that it was better to gossip outdoors rather than indoors.While the etiquette and customs of low tea can be reflected in the mannerisms of upper class breakfast with tea, â€Å"In 1884, Marie Bayard advised in Hints on Etiquette that ‘the proper time . . . is from four to seven’, whereas others advised ‘about five’, or referred to ‘small 5 o’clock teas’, (Pettigrew, 108). Staying true to the specific hours with afternoon tea was significant to the upper classes in order to preserve the expectations that came with afternoon low tea. â€Å"Guests were not expected to stay for the entire time that tea was going on, but to come and go as they pleased during the allotted hours.Most stayed half an hour or an hour but ‘should on no account stay later than seven o’clock’, (Pettigrew, 108). The relationships between upper-class families and servants were distinguished with tea. â€Å"Families who employed servants very often took high tea on Sunday in order to allow the maids and butler time to go to church and not worry about cooking an evening meal for the family,† (Pettigrew, 112). Tea was so relevant during the 19th century that Pettigrew notes how upper-class families would rarely take a break from it.On Sundays, instead of eliminating tea from the day entirely, upper-class families would substitute their afternoon tea for high tea, which included heavier foods to replace dinner, all for the sake of allowing their maids and servants go to church. Servants of the Queen reference her liking of tea in the 19th century as well. â€Å"In London, Queen Victoria introduced afternoon receptions at Buckingham Palace in 1 865 and garden parties, known as ‘breakfasts’ in 1868,† (Pettigrew, 115). One of Her Majesty’s Servants† is quoted in The Private Life of the Queen (1897), â€Å"Her Majesty has a strong weakness for afternoon tea. From her early days in Scotland, when Brown and the other gillies used to boil the kettle in a sheltered corner of the moors while Her Majesty and the young Princesses sketched, the refreshing cup of tea has ever ranked high in the Royal favour. † Various forms of artwork captured the ritual of tea-time during 19th century England.A photograph from the 1880s presents a clear black-and-white image of what tea time looked like for the wealthy; in this particular case, for the Prince and Princess of Wales as they socialize with the Rothschild family at Waddesdon Manor in Buckinghamshire, (Pettigrew, 114). In the photo, we see a garden tea party taking place, both men and women well-dressed, all sitting down in a straight posture except for the single servant, the tea table set with the tea urn in the middle, a tent set up, and even an umbrella placed at an angle to prevent any discomfort from the sun.While consuming tea was popular in the 19th century, the art and strategy of selling it as a valuable commodity grew in trend. Advertisements in the 19th century for tea advocated certain product brands, claiming that that specific brand was better than the rest, even hinting that they were a brand for more sophisticated, upper-class tea drinkers. An advertisement for Lipton, Tea, Coffee and Provision Dealer (Fromer, 84) attempts to differentiate regular tea drinkers from Lipton tea drinkers: â€Å"On the left, an illustration depicts two women smiling as they drink their tea.Their features are smooth and regular, their cheeks are pleasingly plump, and they wear bonnets over their fashionably curled hair. Their dresses indicate their middle-class wealth and fashion sense; they wear modest, high-necked gowns without e xcess frills or ornaments, yet the designs of their dresses reveal up-to-date fashion, with curving bodices, bustles, and narrow waists,† (Fromer, 83). In the advertisement, the choice to drink other tea besides the Lipton brand is reflected on their mis-shaped bodies, poor etiquette, and disappointing behavior. Tea and its consumption reinforced social class boundaries in 19th century England.In Mary Gaskell’s North and South (1855), tea consumption serves as a statement of people’s social class and their standards. â€Å"Throughout the changes in the Hales’ financial and social status throughout the novel, their tea drinking continues unabated, and despite the economies that they are forced to observe after Mr. Hale gives up his living, they never mention giving up tea,† (Fromer, 132). Fromer comments on Gaskell’s North and South (1855), marking how tea for upper-class citizens, such as the Hales, it too valuable in social status worth to s acrifice.Fromer continues â€Å"†¦their [the Hales] identity within the industrial town of Milton derives from their consumption patterns, their participation in the market economy of the city, the amount of money they have to spend, and the ways in which they spend it. † Mr. Hale is caught off guard and is petrified by Margaret’s story of a mill worker who has come to join them for tea. Margaret â€Å"Told [the story] completely; and her father was rather ‘taken aback’ by the idea of the drunken weaver awaiting him in his quiet study, with whom he was expected to drink tea,† (Gaskell, 285). â€Å"’Oh dear! A drunken infidel weaver! ’ said Mr.Hale to himself, in dismay,† (Gaskell, 286). Mr. Hale cannot handle the idea of having a low-class worker in his home, participating in his family’s afternoon tea. The very thought of it is inconceivable to him, especially seeing how Margaret invited the mill worker for tea. The working class was distinguished by having less etiquette and being not nearly as strict with their tea rituals as the middle and upper classes. Tea for the poor was still cherished, was still valuable, but as far as how refined they could be, based on their social class status alone, they constantly went through hard times on a daily basis. During the working day farm workers and labourers generally drank beer,† but in the 19th century, there was a drastic shift from beer being the common beverage workers drank throughout the day to tea. â€Å"All around the country, workers refreshed themselves with hot or cold tea – in factories, mines, offices and farmers’ fields, on railways, roads and fishing boats. Tea had become the best drink of the day,† (Pettigrew, 125). The poor and working class participated mostly in high tea, which was substituted for dinner. Meals throughout the day for the working class included tea. The first National Food Inquiry of 1863 discovered that little had changed for the working classes since the late eighteenth century and that farm labourers and home workers, such as silk weavers, needlewomen, glover makers and shoemakers, throughout Britain, started the day with a meager meal of milk or water gruel or porridge, bread and butter, and tea,† (Pettigrew, 98). Every day was a struggle for the lower classes. Many working class families started each day still hungry. They would be â€Å"sent off in the morning after a meager breakfast of potatoes and tea to walk several miles to their place of work.Lunch was dry bread with perhaps a little cheese in good times, and more potatoes and tea at home in the evening,† (Pettigrew, 124). While daily meal intakes were simply meant to fuel laborers to get through the day, tea was always considered a luxury, something that still connected them to the upper classes, regardless of how less refined their etiquette was. â€Å"Dickens’s stories are full of poor families, young apprentices, social outcasts, and those who survived from hand to mouth, just about coping in very mean lodgings that contrast markedly with the sumptuous breakfast tables of the upper and middle classes,† (Pettigrew, 99).In Elizabeth Gaskell’s novel Mary Barton (1848), Gaskell conveys the thought-processing that went into listing what was needed for working-class meals and the importance of tea: â€Å"Run, Mary dear, first round the corner, and get some fresh eggs at Tippings . . . and see if he has any nice ham cut that he would let us have a pound of . . . and Mary, you must get a pennyworth of milk and a loaf of bread – mind you get it fresh and new – that’s all, Mary. † â€Å"No, it’s not all† said her husband. â€Å"Though must get sixpennyworth of rum to warm the tea . . . †A watercolor painting by Thomas Unwins (1782-1857) titled Living off the Fat of the Land, a Country Feast (Pettigrew, 111 ) illustrates â€Å"high tea in a country cottage,† with what is depicted as a lower class family eating hams, cheeses, and baked bread while drinking tea. The painting portrays many people filled in a small cottage having high tea in replacement of dinner, with children playing on the floor, vegetables fallen from a sack lying on the floor, cats and dogs sleeping and jumping around, a man sneezing close to the ham, a woman drinking her tea out of a saucer while tending to a child, etc. the whole illustration is a mess. While refined tea was mainly consumed by the upper classes, the working class still treasured tea as a luxury, its value and worth could be tasted even with just a little bit of sugar. â€Å"In 1853, the Edinburgh Review wrote: ‘By her fireside, in her humble cottage, the lonely widow sits; the kettle simmers over the ruddy embers, and the blackened tea-pot on the hot brick prepares her evening drink.Her crust is scanty, yet as she sips the warm beverag e – little sweetened, it may be, with the produce of the sugar-cane – genial thoughts awaken in her mind; her cottage grows less dark and lonely, and comfort seems to enliven the ill-furnished cabin,’† (Pettigrew, 111). In an 1878 photo of a poor Victorian household during tea time (Pettigrew, 104), the audience can make out the small room in which they are all in, laundry drying on a clothesline, with some of the children not even being able to sit at the table, just sitting on a bench close to it against the wall.This photo demonstrates the difference in tea etiquette between the upper and lower classes, especially with what looks like the eldest daughter caring for the youngest infant on her lap at the table, this being unlikely at an upper-class tea table. Tea was just as imperative as a daily commodity as it was to the upper classes. â€Å"The poor household, therefore, represented a scaled-down version of the middle-class home, suggesting that ninet eenth-century histories of tea portray class as a matter of degree rather than kind.Working-class families aspired to the same values as the middle classes, responding to their smaller incomes by taking further measures of economy but not by sacrificing the consumer commodities that had become necessary to English everyday life,† (Fromer, 79). Tea served as a revitalizing commodity for all, even the elderly. According to Day from the Edinburgh Review in Tea: Its Mystery and History (1878), â€Å"It is not surprising that the aged female whose earnings are barely sufficient to buy what are called the common necessaries of life, should yet spare a portion of her small gains in procuring the grateful indulgence.She can sustain her strength with less common food when she takes her Tea along with it; while she, at the same time, feels lighter in spirits, more cheerful, and fitter for this dull work of life, because of this little indulgence, (Day, 75-76). While the wealthy upper c lasses had standards and expectations with their consumption of tea, the lower classes, even the poor elderly, perceived tea as a great luxury of worth that altered their everyday behavior. â€Å"Tea affected her (the poor aged female’s) demeanor, her manner, and her cheer, enabling her to accept her burden and work harder, being ‘fitter’ for the dull work life,† (Fromer, 83).Tea time for the working class wasn’t meant to be a socializing event, nor was it a strict ritual. â€Å"Tea drinking, according to nineteenth-century ads and histories of tea, replaced the vices that were typically found among the ‘humbler classes,’ including alcoholism, violence, and a lack of attention to domestic arrangements, with the values of domestic economy, respectability, good taste, thrift, and an appreciation for high-quality consumer luxuries associated with more-fortunate, middle-class economic circumstances,† (Fromer, 87).Within Gaskellâ€⠄¢s North and South, we get glimpses of Margaret Hale’s life as a younger girl. â€Å"She remembered the dark, dim look of the London nursery. . . . She recollected the first tea up there – separate from her father and aunt, who were dining somewhere down below an infinite depth of stairs; . . . At home – before she came to live in Harley Street – her mother’s dressing-room had been her nursery; and, as they had her meals with her father and mother,† (Gaskell, 38).Gaskell emphasizes the difference in settings in Margaret Hale’s life, contrasting the less refined and luxurious life she had â€Å"before she came to live in Harley Street,† to her now higher social status in Harley Street. Gaskell hints this with how tea was consumed between the two settings. More than simply differentiating the social boundaries created by tea through certain tea rituals, the etiquette of tea drinking of both the lower and upper classes reinforced these social class boundaries in 19th century England.English upper class etiquette did not just distinguish them from the poor, but also from other countries as well. A cartoon published in 1825 (Pettigrew, 84) points out the difference in manners and etiquette between the English and the French. The cartoon refers to the English custom of placing a spoon across or inside the teacup to express that the drinker does not need a refill, though the audience can see that the English characters in the cartoon have been refilling the Frenchman’s teacup multiple times in a humorous manner. Certain rules and expectations went into tea-time with the upper classes. Invitations to tea were issued verbally or by a small informal note or card,† (Pettigrew, 108). Many aspects and variations went into tea etiquette that defined the upper classes. For how to receive guests into one’s home, the Lady at Home and Abroad (1898) explains that for small tea gatherings â€Å"the host ess receives her friends in the drawing room as on any other afternoon . . . but when it is a case of a regular afternoon entertainment, she stands at the head of the staircase and receives as she would at a ball or a wedding reception. Like Gaskell’s North and South, novels such as Emily Bronte’s Wuthering Heights (1847) capture the norms and etiquette that come with upper class tea time and how those norms are broken and revealed through character reactions. â€Å"Within ‘Wuthering Heights,’ tea creates boundaries between characters, rather than erasing them. The rituals of the tea table cause Lockwood (and readers of the novel, to an extent) to feel isolated, unwanted, and threatened, rather than welcomed in and nourished as guests and as intimates,† (Fromer, 152-153).In a scene from Bronte’s Wuthering Heights, the character named Lockwood, an upper-class male, seeks refuge from an early snowstorm in Wuthering Heights. Young Catherine hesi tatingly admits Lockwood into Wuthering Heights and he accepts it as an ideal setting for tea. While Catherine attempts to attain a canister of tea leaves almost out of reach, Lockwood makes a â€Å"motion to aid her† (Bronte, 16), but she responds, â€Å"I won’t want your help . . . I can get them for myself. † Bronte continues with Lockwood’s narration: â€Å"’I beg your pardon,’ I hastened to reply. Were you asked to tea? ’ she demanded, tying an apron over her neat black frock, and standing with a spoonful of the leaf poised over the pot. ‘I shall be glad to have a cup,’ I answered. ‘Were you asked? ’ she repeated. ‘No,’ I said, half smiling. ‘You are the proper person to ask me. ’ She flung the tea back, spoon and all; and resumed her chair in a pet, her forehead corrugated, and her red underlip pushed out, like a child’s, ready to cry,† (Bronte, 16-17). Bronte use s this scene to underscore a significant aspect of upper-class tea tiquette: again, â€Å"Invitations to tea were issued verbally or by a small informal note or card,† (Pettigrew, 108). While to present day audiences of Wuthering Heights, Catherine’s behavior may have seemed rude, to Bronte’s audience in the 19th century, Catherine’s response to Lockwood probably seemed understandable because according to upper-class tea etiquette, in order to engage and participate in tea-time with someone, he or she needs to be invited first. In another scene from Wuthering Heights, Catherine plays hostess during tea-time with characters Edgar and Heathcliff at Wuthering Heights. The meal hardly endured ten minutes. Catherine’s cup was never filled; she could neither eat nor drink. Edgar had made a slop in his saucer, and scarcely swallowed a mouthful,† (Bronte, 97-98). Here the audience can see the difference in etiquette between the higher and lower class es, even if the difference in class is not too vast. â€Å"Edgar’s ‘slop’ in his saucer signals his unsteady hand†¦Ã¢â‚¬  (Fromer, 162). â€Å"This moment of tea, which is supposed to bring people together and erase boundaries, instead emphasizes those boundaries and signals the end of peace and familial happiness,† (Fromer, 162-163).Again, Bronte distinguishes the class differences reinforced through the tea ritual and form of etiquette. Like Bronte’s Wuthering Heights (1847), 19th century novels such as Lewis Carroll’s Alice’s Adventures in Wonderland (1865) delineates social class boundaries reinforced by tea etiquette. The story of Alice adventuring into Wonderland is a reflection of facing elements people are not used to; for Alice, what she believed was her forte was etiquette. Carroll thus plays on the idea of expectations; he assumes that we as readers, like Alice, have certain expectations of what a tea party offers, an d he continually frustrates those expectations through his depiction of â€Å"A Mad Tea Party,† (Fromer, 169). During the infamous â€Å"Mad Tea Party† scene, Alice encounters the Mad Hatter, the March Hare, and the mouse at their tea party. Alice expects to be welcomed at the tea table, seeing how â€Å"the table was a large one, but the three were all crowded together at one corner of it . . . † (Carroll, 60).But as she approached the table, the Hare and the Mad Hatter cried out, â€Å"No room! No room! † (Carroll, 60). Both audiences of the 19th century and present day may have found the hosts to be incredibly rude exclaiming that there is no room while there obviously was, but, again, we must remember principle etiquette: that guests must be invited to tea. Both Bronte’s Lockwood and Carroll’s Alice encounter tea setting and expect to be invited; therefore, they approach the hosts and proceed to the tables, yet both characters are actual ly unwanted from both hosts in each novel.Lockwood and Alice are characterized as being of middle or upper class in their own storylines and they both invite themselves to these tea tables where they were never originally invited to; and when they are confronted about it, they both are shocked. â€Å"At any rate I’ll never go there again! . . . It’s the stupidest tea-party I ever was at in all my life,† (Carroll, 68). Carroll reinforces Alice’s stubbornness an inability to realize that she was the one who violated the etiquette and customs of tea time by inviting herself to tea instead of waiting for an invitation from the Mad Hatter and the March Hare.The exchange between Alice and the Mad Hatter and March Hare exceeds levels of rudeness that audiences of both 19th century and present-day England would be appalled by. â€Å"I don’t think – † then the Hatter cuts her off, â€Å"Then you shouldn’t talk. † â€Å"This piec e of rudeness was more than Alice could bear: she got up in great disgust, and walked off: the Dormouse fell asleep instantly, and neither of the others took the least notice of her going, though she looked back once or twice, half hoping that they would call after her,† (Carroll, 67).While Alice storms off believing that the Mad Hatter and March Hare are in the wrong, Carroll’s use of depicting Alice looking back conveys that in her heart, perhaps Alice knew that she was the one who violate the proper mannerisms and etiquette of tea time. From Fromer’s perspective, â€Å"After feeling adrift and confused during her travels through Wonderland, Alice has finally stumbled upon a setting where she feels at home and thinks that she knows what to expect and how to act – at the tea table . . .She expects the boundaries that so clearly separate her from all of the other characters she has met to finally be overcome, so that she can feel welcomed and nourished as an intimate guest rather than an unexpected and unwelcome intruder,† (Fromer, 170-171). Tea rituals, customs, and etiquette distinguish people from one another, they sort them into groups labeled either poor or wealthy. â€Å"Teatime functions, in countless novels, as a moment of highlighting the boundaries between self and other, inside and outside, day and night – boundaries both within outside of the intimate realm . . Part of what makes this particular tea party ‘mad’ is the fact that it violates the boundaries of time just as much as it destroys expectation of hospitality and civility,† (Fromer, 172). Both Alice and Bronte’s Lockwood assume that simply by being part of the upper classes of society that they are entitled to respect from others; but as Gaskell’s and Carroll’s audiences have realized, having respect for others defines social status and influences social mannerisms and proper etiquette. Within Gaskell’s North and South (1854-55), the image of the tea table functions as a crystallization of English national identity and the various social classes that make up that national sense of self,† (Fromer, 129). Fromer analyzes North and South as a novel that distinguishes the different social classes in 19th century England and how their social statuses are formed and reinforced by through tea rituals and etiquette.Furthermore, â€Å"based on circulating cultural expectations of the social manners and consumption rituals performed during teatime, the English ideal of the tea table served as shared experience upon which to base one’s identity and to gauge the social status of others,† (Fromer, 129). â€Å"Tea, as a fluid constant in English culture, with its accompanying social rituals, was flexible enough to accommodate – and to mark – subtle differences in social status, to mediate these differences between groups within the English nation,† (Fromer , 12).Members of both the lower and upper classes participated in tea rituals; depending on their social class statuses, they were more than likely to participate in one or the other. Quite simply, the middle and upper-class members of societies engaged in afternoon low tea the majority of the time because of its origin to English royalty and the purpose to keep hunger away between noon and dinner meals. On the other end, the poor and working class members of society engaged in high tea, combining their dinner meal with tea in order to alleviate the time and costs of tea time in the middle of the afternoon.The working class did not concern themselves with strict and traditional customs and etiquette like the middle and upper classes did. They participated in high tea for the practical purpose of fighting off hunger while retaining a sense of dignity and luxury with the value and worth of tea. As put by Fromer (11): â€Å"Nineteenth century representations of tea highlight the role of the tea table in forging a unified English national identity out of disparate social groups, economic classes, and genders separated by ideologically distinct spheres of daily life. Bibliography Bayard, Marie. Hints on Etiquette. Edited by Marie Bayard. London: Weldon & Company, 1884. Beeton, Mrs. Mrs. Beeton’s Book of Household Management. Edited by Nicola Humble. Abridged version of 1861 edition. NewYork: Oxford University Press, 2000. Bronte, Emily. Wuthering Heights. New York. Penguin Books, 1993. Carroll, Lewis. Alice’s Adventures in Wonderland and Through the Looking Glass. New York: Oxford University Press, 1982. Day, Samuel Phillips.Tea: Its Mystery and History. London: Digital Text Publishing Company, 2010. Fromer, Julie E. A Necessary Luxury: Tea in Victorian England. Athens: Ohio University Press, 2008. Gaskell, Elizabeth. Mary Barton & North and South. Edited by Edgar Wright. New York: Oxford University Press, 1987. â€Å"One of Her Majesty’s Ser vants. The Private Life of the Queen. Edited by Emily Sheffield. Gresham Books, 1979. Pettigrew, Jane. A Social History of Tea. London: National Trust Enterprises, 2001.

Surrogate Marketing (Advertising)

The makers of these brands were banned to advertise and they resorted to surrogate advertising. It is a sort of advertising where a cover product is promoted in order to promote the actual product that is banned. Surrogate marketing refers to intentionally utilizing a company, person or object to help convey the message of another party. The term has both positive and negative connotations. On the positive side, surrogate marketing is somewhat akin to grassroots or viral marketing in which a marketing organization may actively recruit others to help spread the message or can also be likened to hiring a manufacturer’s representative to sell your product. However, it is the negative side that seems to have drawn the most attention. A surrogate advertising campaign can be used to indirectly promote products or services deemed by some groups as being unhealthy, unethical, and immoral or, possibly, illegal through activities that are viewed as acceptable forms of promotion. For instance, in some parts of the world where regulation exists that may ban promoting alcohol and tobacco, firms promote these brands by tying the brand names to more acceptable products. For instance, the same brand name used for selling cigarettes may also be the same brand name on a juice product. In this way the customer is not only aware of the acceptably advertised brand but also understands the connection to the regulated product. Surrogate advertisements took off not long ago in the UK, where British housewives protested strongly against liquor advertisements â€Å"luring† away their husbands. The liquor industry found a way around the ban: Surrogate advertisements for cocktail mixers, fruit juices and soda water using the brand names of the popular liquors. In India, ministry of health has banned the advertising of liquor and tobacco. But many liquor brands (like McDowell's whisky) initiated other products like sodas in the same name which are then advertised. Another instance of surrogate advertising is ‘Four Square Bravery Awards' in the name of Four Square cigarettes. Surrogate marketing is used in two contexts: the first is when a company â€Å"farms out† the entire marketing function and the group providing the service is called a â€Å"surrogate marketing department. † I don't believe this is the context for which you are looking. The second is what is happening in India with respect to the ban on tobacco and alcohol advertising. Companies in banned industries are introducing brand extensions with products that are legal to advertise with the same brand name as the banned product. One liquor company introduced apple juice with the same brand name as the liquor. The idea is the companies can advertise freely the extension – thus keeping their banned-from-the-media products in the minds of the customers. So the apple juice, for instance, is the surrogate for the liquor in the ads. The companies also don't care much about the sales of the surrogate products -for instance, it seems that the apple juice isn't even readily available to buy throughout the company. This loophole that the tobacco and liquor companies are exploiting is upsetting the legislature because every apple juice ad that reminds the consumers of the liquor is a slap in the lawmakers' faces. But, they also don't quite know what to do about it! In general, surrogate marketing is when you promote one product or service in the hopes of selling another. Why you would want to do that varies. The best reason is that you aren't able to legally. But other reasons might be because the two products sell better together – for instance, you may make a product and it requires service – which you don't provide. You can market a service provider – the surrogate – who will only use your product.

Marketing Plan Term Paper Example | Topics and Well Written Essays - 1250 words

Marketing Plan - Term Paper Example The organization has selected Stockholm as their business operation area. Stockholm is one of the leading historical area enrich with numerous business hubs and colleges. The city is famous for its emerging wine and food market. Most significantly several popular restaurants and wine bar are operating within this competitive and potential market place. Seeing these favorable factors, the organization is trying to establish their business in Stockholm. Moreover, several favorable aspects like high disposable income of people, favorable social tradition, economic development, political stability, availability of advanced technology and resources have encouraged the organization to enter in the business field. The organization is trying to achieve competitive advantages through effective product differentiation strategy and sustainable business operation. The aim of the study is to reveal the potential business opportunities for the particular business venture. The marketing plan includ es situation analysis, business objectives and goals, target market analysis, a marketing mix frame work. The strategic plans have implemented in this study to achieve the business objectives. Finally, the study will locate implementation and control of the stated objectives. Situation Analysis An internal situation analysis has been provided in this study. SWOT Analysis This strategic analytical tool will determine Finch Wine Bar’s internal strengths, weaknesses and external opportunities, threats. A summarized table of SWOT analysis has been provided in the appendix part. Strengths The business operation place is the most crowded place in the country. Skilled management team and differentiated product range will help the organization to create a potential customer base. Availability of several international and domestic wines will increase the core competency of the wine bar. Effective customer service and closed-line product and service technology will bring efficiency in the business process. Significant waste management system and water recycle facility are the most significant strengths of this organization. It will help to increase the brand reputation of the organization. Weaknesses Lack of brand awareness in the mind of the customers is one of the greatest weaknesses of the organization. Lack of sufficient resources at initial stage of business operation will limit the organization to achieve significant business output. Lack of effective relationship with distributors and suppliers can affect the supply chain management process of the organization. Opportunities The Swedish market is potential for wine bar business. Recently Sweden has joined WTO that will increase the business activities. Festive seasons and favorable location will help the organization to more number of customers. High disposable income of people and technological development of the nation will encourage the organization to undertake aggressive business strategy. Threats The Swedish wine bar market is highly competitive due to presence of several potential Organizations. Several political threats including licensing problem can affect the business Process of Finch wine bar in near future. Recent economic recession and European financial crisis has affected restricted the buying decision of middle class people. Now-a-days, the tendency of Swedish people is changing towards the healthy drinks and green tea consumption. Focus and Goal Settings Business