Changes in market power Research Paper Example | Topics and Well Written Essays - 250 words

Changes in food merchandise designer - Research Paper ExampleHence, despite the decreasing determine of hotel prices, the marketplace power can still be strengthened through the use of advertising system (Tung et al., 2010).The market power of hotel industries has gained an incremental value especially when hotel management lower down their room rates. Celen and doubting Thomas (2009) implicated that the smorgasbords of the market power within hotel industries are increasing towards a better profit because lowered priced rooms are mostly booked and occupied. In addition, Eden (1990) and Dana (1999) explicated that hotel industries can gain a change in market power when the distribution of room rates is equal and lowered to an affordable price. Consequently, market power is important within hotel industries in order to cope up with the increasing industrial contention (as cited in Celen & Thomas, 2009).Accordingly, the market power is determined through the market structure of the hotel industry, in which this will work on the changes of the market power held by the particular firm. Moreover, the vertical integration can benefit the market power of hotel industries and be able to manage their services despite increasing competition. Hence, the market power depends on how the hotel industries market their low priced rooms in order to sustain and regulate their market structure (Celen & Thomas, 2009 Tung et al., 2010).Tung, G.-S., Lin, C.-Y., & Wang, C.-Y. (2010). The market structure, conduct and performance paradigm re-applied to the international tourist hotel industry. African Journal of Business Management, 4 (6),